The biggest cereal company is Kellogg's. It was founded in 1906 by Will Keith Kellogg as the Battle Creek Toasted Corn Flake Company. Kellogg's is the second-largest food company in the world after NestlÃ©. Its products include cereal, snacks, and other foods.
Kellogg's has a long history of innovation and marketing. It was one of the first companies to use advertising to promote its products, and it has been a leader in new product development and marketing campaigns. For example, Kellogg's was one of the first companies to introduce breakfast cereals for children, and it has continued to innovate with new products such as Pop-Tarts and Eggo waffles. The company has also used creative marketing campaigns to reach consumers, such as its "Snap! Crackle! Pop!" campaign for Rice Krispies cereal.
Kellogg's is a global company with operations in more than 180 countries around the world. It employs more than 33,000 people and had sales of $13 billion in 2017.