Adidas, one of the world’s largest sportswear companies, has a long history of partnering with top athletes to promote its brand and products. In recent years, the brand has signed endorsement deals with a number of high-profile athletes, many of whom are among the highest paid athletes in the world.
At the top of this list is soccer superstar Lionel Messi, who signed a lifetime deal with Adidas in 2018. The contract, which is believed to be worth in excess of $100 million, makes Messi one of the highest paid athletes in the world. Messi, who has won numerous awards and accolades over his career, is widely regarded as one of the greatest soccer players of all time.
Another top-paid Adidas athlete is James Harden, a standout basketball player who currently plays for the Brooklyn Nets. Harden signed a 13-year endorsement deal with Adidas in 2015 that is worth an estimated $200 million. He has been named to the All-Star team multiple times and has won several awards and accolades over his career, including the NBA Most Valuable Player award in 2018.
Adidas has also signed endorsement deals with several other high-profile athletes, including Houston Rockets point guard Chris Paul, Portland Trail Blazers guard Damian Lillard, and Los Angeles Lakers forward LeBron James. These athletes are some of the most talented and successful in their respective sports, and they have helped Adidas to maintain its status as a leading sportswear brand.
In addition to signing endorsement deals with top athletes, Adidas has also made significant investments in the development of new products and technologies. The company’s innovations in areas such as eco-friendliness and sustainability have helped to establish it as a leader in the sportswear industry.
All in all, Adidas has a strong commitment to partnering with the world’s top athletes, and the company’s endorsement deals with these athletes have played a key role in its continued success and growth. Whether you are a fan of soccer, basketball, or any other sport, there is no doubt that Adidas is one of the most recognizable and respected names in the world of sportswear.