Frito-Lays, one of the most successful snack food brands in the world, faces stiff competition from various other snacks manufacturers. The biggest rival to this iconic brand is Pepsico-owned Lay’s. With both brands being owned by the same company, there is a constant battle for market share.
Lay’s has been around since 1932 and was developed by an independent businessperson who wanted to capitalize on Frito’s success. Ever since that time, Lay’s has gone on to become one of the most popular snack foods in North America and beyond. Its presence in over 100 countries makes it a formidable opponent for Frito-Lays – and its influence reaches far beyond just the snack sector. It is also a major player in retail outlets across multiple industries like convenience stores and grocery stores.
Lay’s has several advantages that are superior to those offered by Frito-Lays – it has more variety, with more than 20 different flavors available; it appeals to a wider range of taste buds with unique flavor combinations such as hot & spicy barbecue or sour cream & onion; its branding is well-established; it is available at locations across the US; and offers promotions such as restaurant meals and gift cards through partnerships with third parties. All of these make Lay's a serious challenger when compared with other rivals of Frito-Lay's.
In terms of marketing, Lay’s focuses heavily on targeted advertising campaigns aimed at specific consumer demographies. This targeted approach allows them to better reach potential customers that Frito-Lays may have missed out on due to its broadly advertised campaigns on traditional media outlets like TV or radio broadcasts. In addition, their use of social media platforms like Facebook and Twitter further enhances their ability to reach potential customers – making them an even more formidable competitor for Frito-Lays.
When comparing customer loyalty between Frito-Lays and Lay’s, there appears to be an advantage for Lay’s loyalists due to their wider variety of products – especially in terms of flavors – as well as their use of promotions which reward customer loyalty with special discounts or exclusive items not available elsewhere.
It therefore seems clear that while Fritos Lays still holds significant market share within the snack industry, they are facing stiff competition from Pepsico owned competitors such as Lay’s who are able to leverage their relationships with other companies, sophisticated targeting strategies on social media platforms, customer loyalty incentives and larger variety offerings into increased market share at the expense of Fritos Lays