The Starbucks Reserve Roastery in Seattle, Washington is widely considered to be the busiest Starbucks location in the United States. The Roastery, which opened in December 2014, is a flagship store that showcases the company's high-end, small-batch coffees and offers unique brewing methods and a unique, upscale atmosphere.
The Roastery's Unique Features
The Roastery is a 15,000 square foot space located on Pike Place in the heart of Seattle. It includes a coffee roasting facility, several bars, a bakery, and a variety of seating options, including a mezzanine level, outdoor seating and private rooms. The Roastery also features a unique, copper cask that is used to store and age coffee beans, as well as a variety of brewing methods, including siphon, pour over, and Clover brewing.
The Roastery's Popularity
The Roastery's popularity is due to a combination of factors, including its unique atmosphere and offerings, as well as its location in the heart of Seattle. The Roastery attracts both locals and tourists, and has become a destination in itself, with lines often stretching out the door.
The Roastery's Impact on Starbucks
The Roastery has had a significant impact on Starbucks since its opening. The company has opened several other Roasteries around the world, including in Shanghai, Milan, New York, and Chicago, with plans for additional locations. The Roastery concept has also influenced the design and offerings of new Starbucks stores, which now feature a more upscale atmosphere and a wider variety of high-end coffees.
The Roastery's Future
The Starbucks Reserve Roastery in Seattle is expected to continue to be a popular destination for coffee lovers in the United States. The company plans to open additional Roasteries in the future, further expanding the reach of this high-end coffee experience. The Roastery concept has also influenced the design and offerings of new Starbucks stores, which now feature a more upscale atmosphere and a wider variety of high-end coffees.